Specialists Marketing Solutions helps organizations identify, reach, and convert high-value customers through data, audiences, and marketing solutions designed to support customer acquisition and business growth.
We combine trusted data, marketing expertise, and a consultative approach to improve targeting precision, expand audience reach, and execute more effective marketing programs.
Whether supporting audience development, customer acquisition campaigns, mover marketing initiatives, direct mail programs, or multi-channel marketing strategies, we work closely with our clients to align solutions with business objectives and measurable outcomes.
Our approach is practical, collaborative, and focused on building long-term partnerships that deliver value and results.
Specialists Marketing Solutions is a registered trade name of Innovative Data Services, Inc. and part of the Anchor family of companies.
Backed by decades of data, marketing, technology, and operational expertise, our team is committed to helping clients navigate an increasingly complex marketing landscape with confidence.
Chief Executive Officer
Len Schenker is the Chief Executive Officer of Specialists Marketing Solutions and the founder and Chief Executive Officer of Anchor Computer, Inc. and Anchor Software. With more than 50 years of experience in data, technology, and marketing services, he provides strategic leadership and vision for the company's growth, innovation, and client-focused solutions. A recognized industry leader, Len has played a significant role in the development of marketing data, audience, and technology solutions used by organizations across a wide range of industries. He is a frequent industry speaker, published author, and co-founder and past president of the Direct Marketing Computer Association. In 2025, Len was honored with the Silver Apple Award in recognition of his longstanding contributions to the direct marketing industry.
len@specialistsdata.com
Chief Operating Officer
Joanne Adams serves as Chief Operating Officer of Specialists Marketing Solutions, where she leads the company's client services, operations, strategic partnerships, privacy and compliance initiatives, and business growth efforts. With more than three decades of experience in data-driven marketing, audience development, customer acquisition, and data privacy, Joanne works closely with clients, agencies, and technology partners to help organizations maximize the value of their data and marketing investments. Throughout her career, Joanne has helped organizations develop and execute data-driven strategies that improve customer acquisition, audience targeting, marketing performance, and operational efficiency. Her broad industry experience, practical approach, and deep understanding of the evolving data and privacy landscape enable her to bridge business objectives with effective marketing and data solutions.
jadams@specialistsdata.com
Executive VP
Information Technology
James Orleman serves as Executive Vice President of Information Technology at Specialists Marketing Solutions, where he leads the company's technology strategy, data operations, infrastructure, and information security initiatives. With more than 30 years of experience in data processing, systems architecture, and technology management, James plays a critical role in ensuring the reliability, scalability, and performance of the company's data and technology platforms. Throughout his career, James has helped organizations leverage technology to improve operational efficiency, data quality, regulatory compliance, and business performance. He works closely with clients, partners, and internal teams to develop and support technology solutions that enable effective data management, audience activation, and marketing execution.
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