Driving Results for an Auto Insurance Marketer with Direct Mail Testing
An auto insurance company wanted to explore direct mail as a customer acquisition channel but was unsure how to effectively target the right audience. They needed a strategic approach to test direct mail while ensuring a strong return on investment.
Enhancing Direct Mail Campaign Performance with Audience Targeting
The retailer was experiencing declining results from its direct mail campaigns, with low response rates and minimal in-store traffic. They needed to refine targeting efforts to increase relevance and engagement with their mail offers.
How a Large Regional Cable Provider Boosted Subscriber Growth by Successfully Targeting New Movers
A large, regional cable service provider was seeking to improve new connect rates in their top service markets. Using prior new mover targeting methods, they were unable to achieve a lift in overall response and connect rates.
Driving Advocacy and Donations Targeting New Movers
A nonprofit organization was challenged with driving membership and donor support to a cause supporting scientific study, conservation, and advocacy for a cleaner environment. They were experiencing list fatigue and needed to find additional data sources.
Improved New Mover Targeting Leads to More Customer Acquisition
A well-known residential carpet and floor cleaning company was looking to drive new customer acquisition targeting recent new movers. Using prior targeting methods, they were unable to achieve their desired response rate of .50%.
Enhanced New Mover Targeting Leads to Increased Conversions
A home security systems provider was facing hurdles in their quest to gain new customers. Their focus was single-family dwelling units, but they were unable to reach new movers before their competitors.
Enhancing New Mover Approach Leads to Higher ROAS
A home improvement retailer had a strong online and physical presence but was not effectively targeting new movers. A lack of segmentation based on dwelling type, home value, age, and income was also a hindrance.